Anyone with a phone can go live. Not everyone can guarantee that the stream stays up when it matters, that the audio doesn't cut out mid-speech, or that a panel discussion looks as sharp as the room it's filmed in.

Vzivo started in 2012 with a simple goal: bring broadcast-quality live production to events in Slovenia that couldn't justify a full TV crew, but deserved one.

Live production for a major conference or sports event doesn't start when the cameras go live — it starts weeks earlier, with a site survey, a signal plan, and a crew list.